Überblick über den Studiengang
The MBA program is an application-oriented master’s course aimed at a working and professionally experienced target group from the areas of corporate management, business development, strategy, innovation, IT, sales, marketing, product and services as well as supply chain of all industries.
It consists of a four-semester program and is designed to be studied while working.
Besides the general management training, it focusses on three key areas:
You will learn to identify and evaluate trends and new business opportunities. You will expand your knowledge and competencies in areas such as innovation management, stakeholder and relationship management, international digital marketing and business unit development including strategic partnerships as well as mergers and acquisitions.
Sustainability and digitalization as drivers of transformations
Sustainability and digitalization are of crucial importance throughout the whole program. While various modules provide theoretical knowledge, a clear focus of the program is to convey the connection between business decisions from an economic point-of-view with the environmental and socio-cultural perspective in order to move towards a circular economy.
You will learn how to design and apply processes to make use of the exponential data growth (data economy) when it comes to business decisions. Digital innovations and transformations not only require the transfer of specialist knowledge, but also require the strengthening of judgement abilities and personality development.
Systemic management approach
You will learn various ways of applying systemic thinking and approaches to improve and make decisions in complex systems even within an environment of high uncertainties. You will develop transformative management skills and competencies to actively drive change no matter if its culture or technology based. The curriculum is enriched by communication trainings, leadership modules and an interactive simulation which allows you to apply the acquired knowledge, carry out relevant analysis and derive business decisions.
Zugangsvorraussetzungen & Studiengebühren
Entry Requirements & Costs
Admission requirements include a first academic degree (minimum 180 ECTS) and at least one year of professional experience. Since the program is conducted exclusively in English, good language skills (B2 level) are essential.
Application deadline for candidates with national and foreign degrees: July 15th (each year)
Applicants without a first academic degree need to pass an aptitude test. Application deadline: February 15th (each year)
The total cost of the two-year part-time program is 19,900 € plus semester fees.
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